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Women's media forum hosts debut event

by Chris Newbould on Feb 22, 2012

Murdoch University, Dubai's Women's Lunchbox 2012 has launched with a panel discussion entitled Social Media: Return on Investment. Around 200 women from various disciplines attended the event, where they were given a platform to excel and network with like-minded professionals.

Hosted and moderated by Dubai One's Katie Fielder, the event began with an insight into the social media success story of Coca Cola. The audience were treated to a short interview with Wendy Clark, Senior Vice President of Integrated Marketing Communication and Capabilities, Coca Cola, who revealed that they reply to all their tweets on Twitter.

The panel of five women, all experts in their respective fields, revealed how they measured return on investment within their industries. The debate seemed to favour a return on influence with Expatwoman editor, Gail Potter claiming ExpatWoman.com used “Facebook as an additional tool to keep people informed”. Marketing Manager of Friesland Campina, Mahitab Hamed provided in-depth insight to a product aimed predominantly at women. She also highlighted “Sharing Golden Moments in a way that can be translated to video was the way forward for Friesland Campina”. Mahitab also made it clear that social media wasn’t simply about ROI.

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