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The MBC Group has chosen BFE as an integrator for the deployment of Dalet Media Life (DML). DML will be used as the MBC Group’s media asset management (MAM) platform, to manage the group’s multichannel programming content and archives.
BFE previously worked with MBC as their partner of choice throughout the latter company’s tapeless conversion and also helped plan for the transition from Standard Definition (SD) to High Definition (HD). BFE also assisted in defining the new workflows, processes and requirements for the centralised MAM.
Dalet Media Life was selected as the programming MAM for the group’s ten TV channels after a thorough RFP evaluation process that included an on-site proof of concept at MBC’s Dubai headquarters. Dalet Media Life boasts an open, robust and flexible asset management platform that unifies disparate systems into an integrated workflow that streamlines program preparation and facilitates content delivery to broadcast and other distribution outlets. At MBC Dalet will integrate with several systems including Harris Broadcast Master for scheduling and SGL for archiving.
“The openness of the Dalet solution was a very important aspect of this project,“ says Jürgen Loos, Director of Sales for BFE. “Dalet Media Life acts as the structural “glue” between different systems to create a truly seamless workflow with metadata management throughout the entire production and broadcast chain,” continued Loos.
The Dalet MAM platform tracks media, metadata and essences throughout their lifecycle. Assets can be readily searched and retrieved. Even content from archives can easily be restored to production use. Media Life also has fully integrated, task-specific tools that improve productivity throughout the digital production chain. These include tools for content manipulation and program prep, such as ingest, QC, subtitling, and captioning.
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