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The proliferation of connected consumer devices capable of receiving and airing multimedia content has seen many broadcasters embark on ambitious multi-platform distribution strategies.
From mobile handsets to tablet devices such as Apple’s phenomenally successful iPad, the rapid and ongoing development of these technologies is shaping trends in the content delivery space, and forcing the industry’s top players to rethink their long-term commercial strategies.
“It’s easy to forget that just two years ago, video consumption on tablets wasn’t even a consideration, as the iPad hadn’t yet hit the market,” notes Mike Nann, director of Marketing and Communications at encoding specialist Digital Rapids. “But today, it’s one of the major drivers of multi-screen content consumption.”
Nann believes the proliferation of viewing devices with differing format, metadata and protocol requirements, combined with the rapidly increasing volume of content to be processed, is ramping up the operational pressures on broadcasters and media organisations, which is in turn driving the need for greater efficiency and cost-effective scalability.
“Clearly, manual quality evaluation is impractical, if not entirely impossible, for the massive volumes of content being produced today, so it is critical that media organisations incorporate automated quality control checks directly into their automated workflows,” he says.
“It’s also noteworthy that the importance of video quality control is increased when delivering content to mobile platforms, as the lower bit rates used for streaming to mobile devices often require more aggressive compression, which in turn increases the chances of quality issues arising.”
The answer for many organisations has been to develop or adopt new transcoding techniques designed to accommodate each link in the delivery chain.
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